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July 15, 2016 / Vicki James

Warning Signs Your Sponsor Doesn’t Care About the Project—and How to Change That

By Peter Taylor
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Critical to any projects success is having a good project manager we all know but after that then it is pretty important to have a good project sponsor, in fact it can be argued that the project sponsor is the more critical role; but, like the saying goes, ‘you can pick your friends but you can’t pick your relatives’ and the same is true of project sponsors.

There are many ‘types’ of project sponsor and some are really good at what they do but most can, at best, be described as the ‘accidental project sponsor’ – never having been trained, supported, or advised as to what is expected of them.

In ‘Strategies for Project Sponsorship’ the authors offer advice on many types of sponsor with suggestions for ways to work with them, or compensate for their ‘skills’ or ‘interest’ gaps. They also speak of the concept of a ‘balanced sponsor’ – being involved in the project, being objective about the project, being supportive of the project, and being reactive to project needs.

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One Comment

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  1. Tom Hussey / Jul 15 2016 1:49 pm

    Like the concept of a ‘balanced sponsor’ – “being involved in the project, being objective about the project, being supportive of the project, and being reactive to project needs.”

    If I look at the sponsors I’ve worked with they seem to have struggled the most with being objective – politics and ego often seems to get in the way!

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